Malaysian pet food startup Notti targets exports for half of sales within three years

Finding pet food with the nutritional value she wanted for her dog and two cats was not easy, but Yap turned that hindrance into a business opportunity by developing premium pet food brand Notti Pet Food.

Today, the company is targeting exports to account for at least 50 per cent of its sales within three years, up from about 10 per cent currently, as it expands in Southeast Asia and builds a Malaysian brand for international markets.

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