'Coolcations' gather pace as European holidaymakers flee Mediterranean heat
Photo: New Straits Times
EUROPEAN holidaymakers worn down by recurrent heatwaves are snubbing Mediterranean destinations for northern climes in hopes of cooler temperatures, but it remains to be seen whether it is just a fad or a durable shift in the tourism market.
From the original report
With temperatures in the European summer regularly climbing up towards 40°C, cool has become cool.
This year, visitors "have been telling me that they have escaped the heat in southern parts of Europe", said Terje Viblom Pedersen, a guide who offers tours in southeastern Sweden.
…
This is a brief of a report by another newsroom. The excerpt below is from the original.
Read the full report at New Straits Times
New Straits Times
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About this story
- Source
- New Straits Times
- Originally published
- Jul 27, 2026
- Updated here
- Aug 15, 2026
- Produced by
- Malaysia Times desk (brief) — reporting by the source
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