Olympics cricket - IOC's gateway to India
Photo: New Straits Times
LONDON: When cricket returns to the Olympics in Los Angeles in 2028, it will bring far more than bats, balls and wickets.
From the original report
Its inclusion reflects a strategic calculation by Olympic leaders that the surest route to billions of new viewers runs through India, cricket's commercial heartland and a country they believe is increasingly central to the Games' future.
Cricket, absent from the Olympics since 1900, offers the International Olympic Committee something no recent addition has: direct access to a fan base of more than 2 billion people and, crucially, the commercial power of the Indian market.
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About this story
- Source
- New Straits Times
- Originally published
- Jul 27, 2026
- Updated here
- Aug 15, 2026
- Produced by
- Malaysia Times desk (brief) — reporting by the source
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