Buy Sneakers, Get A Blind Box: Malaysian Mall Campaign Taps Collectable Culture
Photo: The Rakyat Post
New Balance Malaysia is rewarding sneaker buyers with blind-box collectable keychains — nine miniature shoebox designs, one surprise per purchase, available from 1 October.
From the original report
A new pair of New Balance sneakers now comes with a bonus worth talking about.
From Thursday (1 Oct), customers who purchase a New Balance 9060 , 204L or ABZORB 2010 at five participating malls — Pavilion KL, The Exchange TRX, Mid Valley Megamall, IOI City Mall and Sunway Pyramid — will receive one blind box containing a miniature shoebox keychain from the new Shoebox Clicker Collection.
…
This is a brief of a report by another newsroom. The excerpt below is from the original.
Read the full report at The Rakyat Post
The Rakyat Post
Read the full translated article in Japanese →
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About this story
- Source
- The Rakyat Post
- Originally published
- Sep 30, 2026
- Updated here
- Sep 30, 2026
- Produced by
- Malaysia Times desk (brief) — reporting by the source
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