No More Just Holding The Mic: Azalina Wants Umno To Embrace Digital

Move on from the microphone and use your smartphone — that is the message from Umno Information Chief Datuk Seri Azalina Othman Said to the party machinery.

According to Azalina, Umno can no longer rely solely on political ceramah (talk) to reach the people, adding that greater emphasis must instead be placed on how messages are delivered to specific target audiences, rather than simply focusing on the political narrative the party wants to push.

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