HYROX Malaysia Drops Carlsberg Partnership After KBS Warning, Public Backlash
Photo: The Rakyat Post
The organiser admits it got the decision wrong and withdraws the beer partnership after KBS threatened to withhold approval for the December race.
From the original report
HYROX Malaysia has dropped its partnership with Carlsberg for its upcoming Kuala Lumpur race after facing public backlash and a stern warning from the Youth and Sports Ministry (KBS) over the involvement of an alcoholic beverage brand in the fitness event.
The organiser acknowledged its mistake in failing to consider the religious beliefs and cultural values of Malaysians, taking responsibility for the controversy surrounding the partnership.
…
This is a brief of a report by another newsroom. The excerpt below is from the original.
Read the full report at The Rakyat Post
The Rakyat Post
Read the full translated article in Japanese →
Related stories
-
Zahid: 2,364 tahfiz students take up skills training, 900 secure Malaysian Skills Certification Politics32m ago
-
Freeze first, charge later: Ahmad Zahid unveils aggressive legal hammer against cyber fraud Politics11/5 09:08
-
Google’s RM61bil investment signals confidence in Malaysia’s AI ambitions: Anwar Politics11/4 20:40
-
Azalina calls Hadi’s ‘Dajjal’ remark on CSA extreme Politics11/4 18:00
About this story
- Source
- The Rakyat Post
- Originally published
- Nov 5, 2026
- Updated here
- Nov 5, 2026
- Produced by
- Malaysia Times desk (brief) — reporting by the source
- Corrections
- Corrections log · Report an error