Volvo Car Malaysia Makes History with First-Ever Grand Effie, Brand of the Year and Historic Gold at the 2026 Malaysia Effie Awards
Pioneering Selamat campaign leads unprecedented sweep across multiple categories, transforming automotive marketing into a cultural movement.
In an unprecedented clean sweep at the 2026 Malaysia Effie Awards, Volvo Car Malaysia made history by capturing the prestigious Grand Effie, claiming the coveted Brand of the Year title, and becoming the first automotive brand in the award show’s history to take home an exclusive Gold Effie.
The landmark achievement establishes a new benchmark for marketing effectiveness and consumer connection in Malaysia. Sweeping top honours across both creative impact and tangible business results, Volvo Car Malaysia dominated the evening’s stage:
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This is a brief of a report by another newsroom. The excerpt below is from the original.
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About this story
- Source
- The Rakyat Post
- Originally published
- Sep 17, 2026
- Updated here
- Sep 17, 2026
- Produced by
- Malaysia Times desk (brief) — reporting by the source
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