TikTok Shop’s #JomLokal campaign drives 140% YoY sales growth for local MSMEs
Photo: SoyaCincau
58% of Malaysian shoppers are going local. See how discovery commerce and live streams triggered a massive 140% sales surge this 9.9.
From the original report
According to TikTok, local micro, small and medium enterprises (MSMEs) recorded 140% year-on-year sales growth on TikTok Shop . Operating under the platform's #JomLokal initiative, these domestic merchants outpaced general platform growth by more than 3.5 times.
TikTok claims that around 58% of TikTok users in Malaysia prefers purchasing from local businesses rather than turning to imported alternatives.
…
This is a brief of a report by another newsroom. The excerpt below is from the original.
Read the full report at SoyaCincau
SoyaCincau
Read the full translated article in Japanese →
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About this story
- Source
- SoyaCincau
- Originally published
- Oct 29, 2026
- Updated here
- Oct 29, 2026
- Produced by
- Malaysia Times desk (brief) — reporting by the source
- Corrections
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