TikTok Shop LIVE Becomes Digital Shopfront For Malaysian MSMEs As Local Sellers Record 140% Sales Growth
The platform says nearly six in 10 TikTok Shop users in Malaysia prefer LIVE shopping, helping small businesses reach customers nationwide.
Malaysian micro, small and medium enterprises (MSMEs) are finding new ways to reach customers through TikTok Shop, with LIVE shopping becoming a digital shopfront that allows local sellers to demonstrate products, answer questions and build trust with potential buyers.
According to TikTok Shop Malaysia, nearly six in 10 of its users in Malaysia now name LIVE as their preferred way to shop, giving businesses an opportunity to connect with customers in real time rather than relying solely on traditional product listings.
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This is a brief of a report by another newsroom. The excerpt below is from the original.
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About this story
- Source
- The Rakyat Post
- Originally published
- Oct 29, 2026
- Updated here
- Oct 29, 2026
- Produced by
- Malaysia Times desk (brief) — reporting by the source
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