One in every five new Protons sold in 2026 is a Proton e.MAS

Proton ’s electrified sub-brand, Proton e.MAS , has officially crossed the 35,000-unit milestone as the national automaker navigates the final quarter of 2026. According to sales figures released by the national automaker, the e.MAS family secured 3,763 deliveries in October, bringing its cumulative year-to-date (YTD) sales to 35,730 units and capturing an estimated 33.2% share of Malaysia’s electrified vehicle (xEV) segment.

The sales trajectory is overwhelmingly driven by the Proton e.MAS 5 , which continues to lead as Malaysia's volume champion across the entire xEV category.

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