Matcha in ‘nasi lemak’, fried catfish: Healthy innovation or marketing gimmick?
Photo: Malay Mail
KUALA LUMPUR, Oct 21 — Matcha, a powdered Japanese green tea that once dominated the beverage scene, particularly at trendy cafes before making its way to roadside stalls, is now...
From the original report
No longer confined to lattes, fancy drinks and desserts, matcha is increasingly being incorporated into a variety of savoury dishes, including nasi lemak , burgers and even fried catfish.
While such combinations may sound unusual, they have found their own following, with some consumers embracing the notion that “the greener, the healthier”.
…
This is a brief of a report by another newsroom. The excerpt below is from the original.
Read the full report at Malay Mail
Malay Mail
Read the full translated article in Japanese →
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About this story
- Source
- Malay Mail
- Originally published
- Oct 21, 2026
- Updated here
- Oct 21, 2026
- Produced by
- Malaysia Times desk (brief) — reporting by the source
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